I designed a brand mascot, Artie, for Arthur Mac’s pizza, beer and wings. Artie embodies the restaurant’s fun and lively personality, creating a deeper connection with customers through playful storytelling.
Concept Development
Artie evolved from initial sketches into the final, refined character through iterative rounds of feedback. The process began with loose explorations to capture Arthur Mac’s energetic and approachable vibe.
As you can see, Artie went through quite an astonishing metamorphosis through these rounds of feedback. Old visions dissipate while new ideas and client preferences ascend the food chain.
Character Poses & Expressions
To bring Artie to life, I developed a versatile set of poses. These assets allow Arthur Mac’s to flexibly use the character across various marketing channels and social media contexts.
Illustrations & Storytelling
Expanding Artie’s persona, I illustrated engaging comic scenes depicting him enthusiastically preparing pizzas and wings according to Arthur Mac’s signature recipes. These visuals highlight the quality and craftsmanship behind their food while strengthening brand storytelling.
